Online Reputation Management (ORM) is the practice of controlling and influencing the information and perceptions about an individual, brand, or company on the internet. The goal is to ensure a positive and accurate online presence.
Regularly tracking mentions, comments, reviews, and discussions related to the entity online.
Analyzing and understanding the current state of online reputation, identifying positive and negative sentiments.
Engaging with online audiences by responding to feedback, comments, and reviews professionally and constructively.
Creating and publishing high-quality, positive, and relevant content to improve online image.
Optimizing online presence to ensure positive information appears at the top of search engine results.
Encouraging and managing customer reviews on review platforms.
Managing social media accounts, posting relevant content, and interacting with followers.
Developing a plan for handling online crises or reputation-damaging incidents.
Being open about issues, taking responsibility, and showing a commitment to improvement.
Using ORM tools to automate monitoring and management.
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